Jessica Foster | Founder & Editor | TrueToast Magazine

(Thnx)Giving: Holidays in the Age of Social Media

Thanksgiving Social Media

Happy (Belated) Thanksgiving, everyone! You may be wondering why this post didn’t go live until the day after Thanksgiving. Well, for one, holidays with family tend to be a little hectic. Finding time to stay on top of social media during the holidays can be a struggle, especially as a busy-ness owner. Second, if your family is anything like mine, your phone will be snatched right out of your hands […]

How to “Market to Millennials”: What Marketers Get Wrong

Blog: How to Market to Millennials

Recently I published a post on Medium.com titled “Marketing to Millennials: You’re Doing it Wrong”. I got a lot of feedback about the post, as it seemed to resonate with a lot of millennials (and others). The problem with a lot of these “How to Market to Millennials” posts are that they lump “millennials” all into one category. They base their opinions off of stereotypes instead of actual data. They […]

10 Things You Should Know About Becoming a TrueToast Contributor

Become a TrueToast Millennial Entrepreneur Magazine Contributor

Are you a millennial entrepreneur who wants to share your thoughts and advice with TrueToast readers? Check out with post to learn what we are looking for and how to get started!  1. Get to know TrueToast! TrueToast Magazine is a digital resource of stories and advice from millennial entrepreneurs, creatives, and influencers. We feature inspiring and educational stories to motivate millennials to pursue and thrive in entrepreneurship. TrueToast readers […]

Millennials, Toast, and How This Magazine Came to Be

TrueToast Magazine Launch Post

It’s November 1st, the official launch date of TrueToast Magazine. For me, this date represents the start of putting ideas to action, forging new relationships, and representing the amazing things being done by my generation. To say this project came to be from a little idea would be an understatement. It came to be from a combination of my many passions, grievances, and aspirations. Not only does TrueToast Magazine aim […]

What to Do When You Get Dumped by Your “Dream Job”

Dumped by Your Dream Job - Woman Walking

Early in 2017 I began working at what I considered to be my “dream job”. It was a digital marketing agency based in the city, with benefits, a good salary, and awesome coworkers. I had the freedom to share my own creative ideas, start projects, and contribute to my learning. I enjoyed going to work every day, and I couldn’t foresee leaving in the next 2 years, let alone in […]

How to Stop Comparing Yourself to Others (in Work and in Life)

Woman Comparing Self to Others

One fun fact about the human condition is that we all compare ourselves to others on a near constant basis.  We pick out people on social media, in our friend group, and even strangers in public, who we think are better, smarter, and prettier than we are. Maybe for you, the first time was that kid in kindergarten that had the jumbo-sized box of 64 Crayons that you really wanted.Or […]