Happy (Belated) Thanksgiving, everyone!
You may be wondering why this post didn’t go live until the day after Thanksgiving. Well, for one, holidays with family tend to be a little hectic. Finding time to stay on top of social media during the holidays can be a struggle, especially as a busy-ness owner. Second, if your family is anything like mine, your phone will be snatched right out of your hands if you dare to tap-tap away when there is family around. *le sigh*
This brings us into the topic of where does one draw the line when it comes to social media, especially over the holidays? If you are a business owner, it is likely that you feel that much of your life IS online. It can be hard to “check out”, even over the holidays.
What if you miss an inquiry? An opportunity? An important update?
How to Manage Your Social Media Over the Holidays
If the thought of leaving your laptop at home and your phone in your pocket gives you anxiety, there are methods you can take to still keep your social media on point even when you have to step away from the technology.
Utilize Scheduling Apps
Apps such as Buffer and Hootsuite make it easy to schedule your social media in advance. A day or so before the holiday, create and schedule your posts for auto-posting. Some may require you to approve posts the day of, but this still saves a lot of time versus creating them and posting them yourself during Thanksgiving dinner. Use these apps and the like to take the stress out of keeping on top of your posting schedule so you can enjoy time with family and friends.
Hire a VA (for the Day)
VAs, or Virtual Assistants, are people (usually freelancers) who work virtually to manage social media accounts, answer e-mails, do client intake, and more. They typically work for hourly rates, and are not as expensive as hiring an ongoing social media manager. You may be able to agree upon a set number of hours, or a flat rate for managing your social media accounts for a day. This may be a good option for you that simply don’t have time to post over the holidays, but don’t need someone long term. A quick Google search will bring a list of VAs that may be able to help. Just be sure to check the reviews!
Hire a Social Media Manager
If managing your social media accounts is an ongoing chore, you may want to consider hiring someone long term. This way, you never have to worry about missing a day. Depending on your agreement, your social media manager may make all of your posts for you, and post them across all channels. Some specialize in certain platforms, which can help you grow your following and boost engagement. This is a solid idea for you entrepreneurs who struggle to get content out on a consistent basis.
You can breathe easier knowing that your social media is in good hands. Also know what people, in general, are understanding if you need to take a break every once in a while. After all, the holidays are for family, and for appreciating what you have. One important characteristic of an entrepreneur is knowing how to balance personal commitments with business endeavors. Your fans, followers, and clients will be just fine 🙂